The Women's Football Network is delighted to welcome Hattie Crowther, a brand, who joins our growing network.
About Hattie Crowther
Hattie Crowther is a Hull-born fashion designer and creative director based in East London. Her practice moves across sportswear, tailoring, knitwear and non-binary clothing, with football and the culture surrounding it running through much of her work. Football shirts are often a starting point. Crowther approaches them as cultural objects that can hold memory, identity, class, politics and belonging. Through reconstruction, print, tailoring and sportswear, familiar garments and sporting codes are pulled apart and rebuilt into new forms. Her work moves between collections, one-off pieces, kit design, performance clothing, installations and collaborative projects. Recent work includes an exclusive capsule and community Memory Archive for Hypebeast Cup New York, alongside a community-led football project with PUMA in London. Previous projects include work with Nike, Chelsea Women, Adobe and VERSUS, alongside independent projects including Fuck FIFA and Fuck The Fans. Hypebeast described her 2026 New York project as exploring football through memory, community and the stories that exist beyond the pitch. Her current collection, PUBLIC SERVICE, looks at women around football and the often overlooked forms of work, care and organisation that shape everyday life around the game. Inspired by her late mum, Mandy, it draws from Northern working-class spaces and familiar British clothing, bringing sportswear, corsetry, tailoring and jersey together within the same collection. Crowther’s work has been worn by figures including Tolami Benson, whose custom piece for the Euro 2024 final was featured by British Vogue. Alongside her design practice, she lectures in Fashion Sportswear at London College of Fashion, with teaching forming an important part of how she approaches research, making and the next generation of designers.
Joining The Network
Through The Women's Football Network, Hattie Crowther can connect with players, creators and other partners across the women's game, discovering talent and sharing opportunities with a community built around the women's football ecosystem.
Welcome to the network, Hattie.
